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Excerpt from National Retail Federation Innovator of the Year Award to Nike

NARRATOR:

How did a company that was originally founded on creating a competitive running shoe pioneer a personal performance revolution that has continued to raise the bar on innovation for nearly 50 years?

Just ask Nike.

Their “Just Do It” mantra has guided them from creating a shoe... to a building a global company... to engaging hundreds of millions of people on a journey of possibilities.

Like a competitive athlete in training, Nike constantly challenges itself to improve, succeed, and excel in its mission to bring inspiration and innovation to every athlete.

But what sets Nike apart is its definition: “If you have a body, you are an athlete.”

As the leading global innovator in athletic footwear, apparel, equipment and accessories, Nike drives home this point by defining itself as the brand for performance, whether you’re a world competitor or a weekend walker.

Renowned and respected for its authentic engagement with consumers, the company consistently creates enduring, multi-channel connections—one innovation at a time.

Whether building on its direct-to-consumer strengths, maximizing supply chain logistics, or innovating for a better world throughout its philanthropic efforts, Nike is most deserving of the National Retail Federation’s Innovator of the Year Award.

Please welcome to the stage...

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