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Excerpt from National Retail Federation Innovator of the Year Award to Warby Parker

NARRATOR:

If ever a company has an eye for innovation, it’s Warby Parker.

Five years ago, Warby Parker had the vision to combine affordability with great-looking eyewear for men and women, creating its lifestyle brand.

By circumventing traditional channels... designing glasses in-house... and communicating directly with customers, the company delivers quality eye ware at a fraction of the cost, enabling repeat buyers to afford multiple styles.

Not just eye ware, it’s face wear. Fashionable. Up-to-date.

Shoppers enjoy a seamless blended multi-channel experience.

With Warby Parker’s virtual try-on technology, they can go online, upload their own photo, and virtually try on whatever styles catch their eye.

Today this wildly successful enterprise has also brought its innovative thinking to retail locations in major cities and have their sights set on more.

Not only does Warby Parker create a facial statement, it also makes a statement of social consciousness.

Each month based on its sales figures, it donates to its nonprofit partners to buy glasses for those in need around the globe.

Recently, Warby Parker reached a milestone, having donated one million pairs of glasses.

Innovation...

A culture of social consciousness...

A seamless multi-channel shopping experience.

It’s clear to see why Warby Parker is the National Retail Federation’s recipient of the Innovator of the Year Award.

Please welcome to the stage...

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